243   Artículos

 
en línea
Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio     Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Alif Huazam     Pág. 1 - 7
 Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Danijel Bratina and Armand Faganel    
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Juhari Juhari,(STIE PertibaIndonesia)     Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th... ver más
Revista: Integrated Journal of Business and Economics    Formato: Electrónico

 
en línea
Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira    
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira    
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Pedro Carvalho    
The COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist ... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang and Tipaluck Krityakierne    
The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. T... ver más
Revista: Information    Formato: Electrónico

 
en línea
Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial     Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for... ver más
Revista: Journal of Economic; Bussines and Accounting (COSTING)    Formato: Electrónico

 
en línea
Mafalda Gato, Álvaro Dias, Leandro Pereira, Renato Lopes da Costa and Rui Gonçalves    

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