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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Pedro Carvalho
The COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist ...
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Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang and Tipaluck Krityakierne
The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. T...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Fiola Rinaldi, Wawas Bangun Tegar Sunaryo Putra
Pág. 11 - 23
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