3   Artículos

Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 6 Par: 0 Año: 2009

Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 2 Par: 0 Año: 2006