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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Vasileios Thomopoulos and Kostas Tsichlas
In this research, we present the first steps toward developing a data-driven agent-based model (ABM) specifically designed for simulating infectious disease dynamics in Greece. Amidst the ongoing COVID-19 pandemic caused by SARS-CoV-2, this research hold...
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Xinqiang Chen, Xiu-e Zhang and Jiangjie Chen
Amidst the digital economy surge, live streaming e-commerce of agricultural products has significantly boosted agricultural prosperity. Investigating farmers? behavioral intentions toward adopting live streaming e-commerce holds critical importance for f...
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Jiannan Wang, Shaoning Zhang and Lezhu Zhang
This research delves into the intricacies of decision-making processes underpinning the willingness to upgrade technology within the burgeoning domain of intelligent pig farming in China, employing the UTAUT model to scrutinize how various determinants s...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve...
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Philip Empl and Günther Pernul
Although there are numerous advantages of the IoT in industrial use, there are also some security problems, such as insecure supply chains or vulnerabilities. These lead to a threatening security posture in organizations. Security analytics is a collecti...
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Eun-Seok Lee and Byeong-Seok Shin
The extended reality (XR) environment demands high-performance computing and data processing capabilities, while requiring continuous technological development to enable a real-time integration between the physical and virtual worlds for user interaction...
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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Karl Nikolai Quetua,Maria Clarizze Jade Juan,Gheena Rhae Mariah Katipunan,Clyde Marcus Velasco,Antonio Jr. Etrata
Pág. 43 - 62
With the rising numbers and interest in the financial literacy of Filipinos, more and more people are delving into investment assets. In this case, investment firms in the Philippines must discover new methods to address the current demand for investment...
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