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Peter Balsarini and Claire Lambert
This study explores how a state-based franchisee association of a multinational quick-service restaurant franchisor introduced three world-first innovations through the activation of the five dimensions of entrepreneurial orientation (EO). The antecedent...
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Kyung-A Sun and Joonho Moon
As franchising provides several benefits to both corporations and small business owners, a growing number of contracts have been written through which corporations offer the right to use their brand name and business model, and small business owners pay ...
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Mohd Faizal Abdul Ghani, Mohd Hizam-Hanafiah, Rosmah Mat Isa and Hamizah Abd Hamid
Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and opportunities. It has become a popular option for those who are looking to start their businesses by choosing a well-known company?s brand name an...
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Catherine T. Kwantes, Siddardh Thirumangai Alwar, Stephanie J. Cragg, Magali Feola
Pág. 55 - 64
Research Question: This paper investigates how the social franchising approach may enhance the sustainability and capability of Foster Home NGOs in the Global South. Motivation: While many programmes exist to address issues such as poverty and lack of ed...
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Levi Sobrinho Guerra Figueiredo,José Airton Mendonça de Melo
Pág. 01 - 16
As empresas buscam cada vez mais aumentar sua rede de clientes com o propósito de expandir o mercado e ganhar vantagem competitiva sobre seus concorrentes, e o franchising tem representado uma estratégia importante para o desenvolvimento de novos mercado...
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Cláudia Herrero Martins Menegassi,Nelson Nunes Tenório Junior,Rejane Sartori,Carlos Francisco Bitencourt Jorge
Empreender em uma franquia requer constante inovação do franqueador nos processos empresariais para que o negócio se torne sustentável, e nesse sentido a gestão do conhecimento fornece um conjunto de elementos estratégicos para o melhor aproveitamento do...
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Hufei Ge, Silu Chen and Yujie Chen
Under increasing environmental pressure, hotel firms need to improve their ability to access international alliances while maintaining good performance for sustainable development. This paper uses survey data from 784 hotels running at different levels o...
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Luis Fernando Varotto,Leonardo Aureliano-Silva
Pág. 31 - 42
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Cesario Armando Flores Villanueva,Juan Baldemar Garza Villegas,José Trinidad Olague de la Cruz
Pág. 19 - 34
The formation of strategic groups in the franchising sector has been previously documented in the context of different countries. Our proposal is the franchise industry in Mexico should be formed by groups of differentiated franchisors. The identificatio...
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Milica Stankovic
Pág. 415 - 426
International franchising in the hotel industry is still insufficiently researched theme in the literature. However, due to the fact that for the internationalization of the hotel chains it is necessary to ensure a large amount of capital, hotels increas...
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