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Konstantinos I. Roumeliotis and Nikolaos D. Tselikas
In the present-day digital landscape, websites have increasingly relied on digital marketing practices, notably search engine optimization (SEO), as a vital component in promoting sustainable growth. The traffic a website receives directly determines its...
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Mersid Poturak, Dino Keco, Eldar Tutnic
Pág. 59 - 68
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Goran Mato?evic, Jasminka Dob?a and Dunja Mladenic
This paper presents a novel approach of using machine learning algorithms based on experts? knowledge to classify web pages into three predefined classes according to the degree of content adjustment to the search engine optimization (SEO) recommendation...
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Cristòfol Rovira, Lluís Codina and Carlos Lopezosa
The visibility of academic articles or conference papers depends on their being easily found in academic search engines, above all in Google Scholar. To enhance this visibility, search engine optimization (SEO) has been applied in recent years to academi...
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Ioannis Drivas, Dimitrios Kouis, Daphne Kyriaki-Manessi and Georgios Giannakopoulos
While digitalization of cultural organizations is in full swing and growth, it is common knowledge that websites can be used as a beacon to expand the awareness and consideration of their services on the Web. Nevertheless, recent research results indicat...
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Ioannis C. Drivas, Damianos P. Sakas, Georgios A. Giannakopoulos and Daphne Kyriaki-Manessi
In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and ...
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Christos Ziakis, Maro Vlachopoulou, Theodosios Kyrkoudis and Makrina Karagkiozidou
The World Wide Web has become an essential modern tool for people?s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by...
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Dimitrios Giomelakis, Christina Karypidou and Andreas Veglis
The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and ...
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Andreas Giannakoulopoulos, Nikos Konstantinou, Dimitris Koutsompolis, Minas Pergantis and Iraklis Varlamis
The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution?s presence in the World Wide Web. The purpose of this research is to study the extent to which a university?s aca...
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Cristòfol Rovira, Lluís Codina, Frederic Guerrero-Solé and Carlos Lopezosa
Search engine optimization (SEO) constitutes the set of methods designed to increase the visibility of, and the number of visits to, a web page by means of its ranking on the search engine results pages. Recently, SEO has also been applied to academic da...
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