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Rieza Firdian Rafsandjani
Pág. 65 - 78
The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, onl...
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Christiaan Hattingh,André de Waal,Phillip Parsons
AbstractThe dual challenge of globalisation of competition and global economic slowdown has increasingly forced businesses to do introspection not only in terms of their cost structures, but also in terms of their value proposition in search of sustainab...
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Klaus Solberg Søilen
There are many things that are good about this book. Philip E Tetlock is a scholar with an impressive number of publications and citation. The book is well-written and easy to read, but that is also the best that can be said.The book falls into a long li...
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Luiz Antonio de Camargo Guerrazzi,Luís Miguel Zanin,Christian Daniel Falaster
Pág. 138 - 151
The book ?Leading the Revolution?, by Gary Hamel, brings important contributions to innovation studies when associated with the strategy. The author states that we are on the threshold of revolution era in which traditional forms of performance? search f...
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Sebastián Cristóbal Araya Pizarro,Luperfina Eloisa Rojas Escobar,Enrique Patricio Ruiz Vega
Pág. 11 - 22
The economic and social importance of micro and small enterprises for the development of emerging economies is indisputable and is the subject of numerous studies around the world. This article analyzes the main aspects that influence their establishment...
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