2   Artículos

A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

Bayesian Prediction in Hybrid Conjoint Analysis The identification of the importance of product characteristics and the assessment of the relative performance of new products play a crucial role in product development

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 39 Num: 2 Par: 0 Año: 2002