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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Paola Parretti, João Gama Monteiro, Francesca Gizzi, Roi Martínez-Escauriaza, Filipe Alves, Sahar Chebaane, Silvia Almeida, Miguel Pessanha Pais, Frederico Almada, Marc Fernandez, Natacha Nogueira, Carlos Andrade and João Canning-Clode
Mapping the distribution and evaluating the impacts of marine non-indigenous species (NIS) are two fundamental tasks for management purposes, yet they are often time consuming and expensive. This case study focuses on the NIS gilthead seabream Sparus aur...
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Maria Kamariotou and Fotis Kitsios
Despite the fact that hackathons and digital innovation contests have emerged as substantial intermediaries in open innovation and entrepreneurship, knowledge about how hackathons and digital innovation contests impact innovation in cities is restricted....
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Zhi-Xiang Jia and Jean-Fu Kiang
A war game between two matched fleets of equal size and capability is designed and simulated in this work. Each fleet is composed of a carrier vessel (CV), a guided missile cruiser (CG), and two guided-missile destroyers (DDGs). Each vessel is equipped w...
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Keng Yang
A crowdsourcing contest is one of the most popular modes of crowdsourcing and is also an important tool for an enterprise to implement open innovation. The solvers? active participation is one of the major reasons for the success of crowdsourcing contest...
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Fotis Kitsios and Maria Kamariotou
Previous researchers have examined the motivations of developers to participate in hackathons events and the challenges of open data hackathons, but limited studies have focused on the preparation and evaluation of these contests. Thus, the purpose of th...
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Jason Alexandra
This paper explores the ways water governance adapts to changing social values and political imperatives by examining the case of water policy reforms in Australia?s Murray Darling Basin. Over more than two decades, Australia?s water reforms have explici...
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Julio Moreno Díaz, Elena Medina de la Viña
Pág. 64 - 79
Entre los años ochenta y noventa se produce un auténtico cambio en el panorama televisivo español, apareciendo primero los canales autonómicos y posteriormente las cadenas privadas. Roto el monopolio de la televisión pública las cadenas se enfrentan a la...
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María Cristina García González
En los primeros años del siglo XX, la falta de un corpus disciplinar sistémico sobre urbanismo propició la creación y el impulso de un conjunto de iniciativas y foros de discusión y debate intelectual que sirvieron para compartir experiencias y propósito...
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Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani
Pág. 843 - 863
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