2   Artículos

When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 1 Par: 0 Año: 2007