2   Artículos

Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 1 Par: 0 Año: 2010

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 2 Par: 0 Año: 2005