2   Artículos

Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation Versus Discount Promotions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 5 Par: 0 Año: 2011

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 2 Par: 0 Año: 2010