5   Artículos

Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry

Revista: Administrative Sciences    Formato: Electrónico

Tabla de contenido: Vol: 8 Num: 3 Par: September Año: 2018

Mind-Set Metrics in Market Response Models: An Integrative Approach

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 4 Par: 0 Año: 2010

Product Innovations, Advertising, and Stock Returns.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 1 Par: 0 Año: 2009

Effects Of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 5 Par: 0 Año: 2009

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 3 Par: 0 Año: 2008