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Abdullah Muksin,Ruwaida Ruwaida,Zainal Arifin,Aniza Nur Madyanti,Safri Safri
Pág. 81 - 89
The purpose of this paper is to find and analyze the determinants that significantly BPRS Customers Equity in ex. Banyumas residency, Central Java. Problems of this research formulated in 7 hypotheses that SEM tests analysis with Lisrel 8.80 shoves ware ...
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Anatoli Colicev, Ashwin Malshe and Koen Pauwels
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Nasim Khoshbahar Azar,Hormoz Mehrani
Pág. 153 - 163
Many of the provided core services by public banks are general, so the banks find it difficult to compete on their core services. Many banks by creating and strengthening closer relationship with customers, implement relationship marketing orientation. T...
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Olaleke Olusye Ogunnaike,Oladele Joseph Kehinde,Oluwadamilola Oluwatosin Omoyayi,Oluwamakinde Oluwamayowa Popoola,Andrew Amoruwa
Pág. 403 - 408
Assessing the customer perspective of brand equity will provide deep understanding of how brands influence purchase behaviour of customers. The purpose of this paper is to formulate a conceptual framework that will provide an understanding of the relatio...
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Fayez B. Shriedeh,Noor Hasmini Abd. Ghani
Pág. 15 - 19
This study aims to investigate the effect of service quality on brand equity in medical tourism context. Service quality is considered as a critical success element for achieveing competitive advantage and building strong medical tourism brands in today'...
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