Inicio  /  JOURNAL OF MARKETING  /  Vol: 73 Núm: 6 Par: 0 (2009)  /  Artículo
ARTÍCULO
TITULO

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.

Dominique M. Hanssens    
Ronald T. Rust    
Rajendra K. Srivastava    

Resumen

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