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JOURNAL OF MARKETING
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Vol: 74 Núm: 1 Par: 0 (2010)
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Artículo
ARTÍCULO
TITULO
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand.
Christoph Fuchs
Emanuela Prandelli
Martin Schreier
Resumen
No disponible
PÁGINAS
pp. 65 - 79
NÚMERO
Volumen: 74 Número: 1 Parte: 0 (2010)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
IRA-International Journal of Management & Social Sciences
Administrative Sciences
International Review of Management and Marketing
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