Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 1 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand.

Christoph Fuchs    
Emanuela Prandelli    
Martin Schreier    

Resumen

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