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Chin Shih-Chiao, Chen Shui-Lien, Lin Miao-Jin
Pág. 20 - 23
Hunger marketing is a marketing strategy where goods suppliers deliberately limit product supply to achieve excess demand. This research paper primarily investigated the varying impacts of Jordon shoes (tangible goods) and travelling to the Maldives (int...
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José Fernádez Palma,Hernán Rocha Pavez
Pág. 35 - 50
Different lines of thought, which relate to how organizations can achieve their competitive advantage, can be found within the general theory of management. On the one hand, there are those who argue that the knowledge and analysis of the environment and...
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Ewa Ziemba, Monika Eisenbardt
Pág. 146 - 166
Prosumers? knowledge is increasingly becoming an integral and important element in business strategy. A major challenge for enterprises involves motivating prosumers to share their knowledge. This problem is addressed by incentives linked to the knowledg...
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André Luiz Ramos,Otávio Bandeira De Lamônica Freire,Marcelo Moll Brandão
Pág. 235 - 260
Thinking marketing strategies from a resource-based perspective (Barney, 1991), proposing assets as either tangible, organizational and human, and from Constantin and Luch?s vision (1994), where strategic resources can be tanbigle or intangible, internal...
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H. Kruger,L. C.H. Fourie,N. S. Terblanche
AbstractThe aim of this study is firstly to investigate if offline/online brand transmutation (uniform/non-uniform) patterns are particular to certain retail categories. Secondly, to determine if product characteristics (tangibility/intangibility; high c...
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