Resumen
Prosumers? knowledge is increasingly becoming an integral and important element in business strategy. A major challenge for enterprises involves motivating prosumers to share their knowledge. This problem is addressed by incentives linked to the knowledge sharing activities of prosumers. The purpose of this paper is to investigate which incentives could encourage prosumers to knowledge sharing with enterprises. Based on a survey producing data from 783 Polish prosumers, this study demonstrates which incentives encourage them to share knowledge. The results indicate that prosumers are willing to share knowledge, but only under the condition of obtaining certain benefits, rewards or fulfilling other personal goals in return. The proposed framework of incentives encouraging prosumers to share knowledge includes tangible and intangible incentives. The named intangible incentives are categorized into activity, social, tool- and promotion-related incentives. Tangible and activity incentives mainly encourage prosumers to knowledge sharing. Prosumers award slightly fewer points to social incentives. Meanwhile, tool- and promotion-related incentives have the lowest impact on prosumers? knowledge sharing. Moreover, there are significant relationships between prosumers? gender and all types of incentives; between generations and tangible incentives; as well as between educational background and tangible, activity, social, and tool-related incentives.