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Inicio  /  JOURNAL OF MARKETING  /  Vol: 75 Núm: 3 Par: 0 (2011)  /  Artículo
ARTÍCULO
TITULO

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina    
Can Uslay    
& Grigori Erenburg    

Resumen

No disponible

PÁGINAS
pp. 27 - 48
MATERIAS
ADMINISTRACIÓN

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