Inicio  /  JOURNAL OF MARKETING  /  Vol: 76 Núm: 6 Par: 0 (2012)  /  Artículo
ARTÍCULO
TITULO

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?

Jeroen Schepers    
Tomas Falk    
Ko de Ruyter    
Ad de Jong    
Maik Hammerschmidt    

Resumen

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