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Cut Ani Rohana, Asep Muhamad Ramdan, Acep Samsudin
Pág. 1515 - 1520
The research was aimed at determining how much influence of Value Co-creation has toward ti visitor satisfaction and determining the influence of brand equity on visitor satisfaction at 3-star hotels in Sukabumi City. The research applied descriptive ass...
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Viscal Muhamad Khalis, Kokom Komariah, Faizal Mulia Z
Pág. 857 - 865
The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were custom...
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Ivana Markovic, Biljana Rabasovic, Nikola Stojanovic
Pág. 13 - 24
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerou...
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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Varsha Ganatra,Rupesh Sinha,Srishti Srishti,Rudresh Pandey,Prachi Kadam,Sabillah Alfarisi Ristiansyah,Liem Gai Sin,Chong Li Yin,Daisy Mui Hung Kee,Liow Yue Jin,Ooi Yu Wei,Liew Pei Wei
Pág. 90 - 100
Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advo...
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