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JOURNAL OF MARKETING
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Vol: 69 Núm: 4 Par: 0 (2005)
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Artículo
ARTÍCULO
TITULO
Reference Price Research: Review and Propositions
Mazumdar
Tridib
Raj
S P
Sinha
Indrajit
Resumen
No disponible
PÁGINAS
pp. 84 - 102
NÚMERO
Volumen: 69 Número: 4 Parte: 0 (2005)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
Administrative Sciences
Revista de PolÍticas Públicas
JOURNAL OF MARKETING RESEARCH
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