Inicio  /  JOURNAL OF MARKETING  /  Vol: 66 Núm: 3 Par: 0 (2002)  /  Artículo
ARTÍCULO
TITULO

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

Coviello    
N. E. Brodie    
R. J. Danaher    
P. J. Johnston    
W. J.    

Resumen

No disponible

 Artículos similares

       
 
Anjar Priyono and Anas Hidayat    
The purpose of this study is to analyze how dynamic capabilities are integrated into open innovation to support firms pursuing innovation. Dynamic capabilities enable firms to adjust to emerging changes through redesigning resource configuration. Neverth... ver más

 
Laurent Antonczak and Thierry Burger-Helmchen    
While creativity is most commonly associated with idea generation and problem solving at the individual or team level, it is likewise associated with environments, technologies, tools and artefacts favouring or hindering creative capabilities. Research s... ver más

 
Esnah Dzimba and John Andrew van der Poll    
The disruptive innovation framework has become a topical issue in recent years. Despite its popularity, as well as the perceived strategic advantages it bestows on entrant firms, little is known about the disruptive innovation capability of new-technolog... ver más

 
Vincent O?Connell, Naser AbuGhazaleh, Yasean Tahat and Garvan Whelan    
This paper explores the interrelationship between R&D investment, financial leverage, and a firm?s R&D innovation success. Using a sample of UK and EU firms, we predict that changes in one-year-ahead R&D investment are negatively associated w... ver más

 
Belicia Viola,Josephine Aryanto,Nany Chandra Marsetio,Retno Yuliati     Pág. 255 - 272
This study examines how board characteristics (gender, education, and age) and board size can impact corporate risk disclosure (CRD) in quantity and coverage. This research differs from previous studies because we use the newest COSO framework (2017) to ... ver más