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Alviccenia Lailatul Mukaromah,I Gusti Ngurah Agung Eka Teja Kusuma,Ni Putu Nita Anggraini
Pág. 75 - 83
Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this st...
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Dodi Agusra
Pág. 335 - 344
Business people in the automotive industry continue to strive for what they produce and offer, desired and received by consumers, which will then be purchased at the maximum purchase level with a high frequency of purchases. The research objective was to...
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klaus Solberg Søilen
The aim of any social science to develop theories and/or models to better understand the business reality. We are happy to see that a majority of contributions this time do exactly that. The first article by Nuortimo is entitled ?Exploring new ways to ut...
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Andrew T. Norman
The marketing strategy of brand alliance has received considerable attention in marketing literature. A significant factor in the study of how consumers process brand alliances is the concept of ?fit?. Specifically, it has been shown that consumers...
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Hatice Aydin,Cemal Zehir
Pág. 272 - 283
Consumers? loyalty to a brand depends on their establishing an emotional relationship with it. This relationship may be called as brand romance. Many factors influence the emergence of brand romance (ROM), including brand novelty (BN), brand satisfaction...
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