|
|
|
|
|
Hiroko Kudo
Pág. 147 - 164
Many Japanese local governments introduced New Public Management (NPM) in the mid/late nineties. Most of them introduced performance measurement, programme evaluation, customer satisfaction surveys, outsourcing and/or contracting out to the private secto...
ver más
|
|
|
|
|
|
|
|
|
Halim Rizal Edy,Adiwijaya K.,Fauzan R.
Pág. 473 - 486
This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used...
ver más
|
|
|
|
|
|
|
|
|
Philip J. Trocchia, Thomas L. Ainscough
Radio Frequency Identification (RFID) technology has great potential to lower costs and improve customer service in the retail environment. Anecdotal evidence indicates that consumers may resist the adoption of this technology due to its privacy implicat...
ver más
|
|
|
|
|
|
|
|
|
Bendapudi, N. Leone, R. P.
Pág. 14 - 28
|
|
|
|
|
|
|
|
|
I. B. Hipkin
AbstractTQM is an appealing intervention directed at establishing improved customer service, cultural transformation, empowerment and continuous improvement, involving everyone in the organisation in an integrated effort towards enhanced performance at e...
ver más
|
|
|
|