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Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 5 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

How Salary Receipt Affects consumers' Regulatory Motivations and Product Preferences

Himanshu Mishra    
Arul Mishra    
Dhananjay Nayakankuppam    

Resumen

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PÁGINAS
pp. 93 - 103
MATERIAS
ADMINISTRACIÓN

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