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Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 2 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.

Can Uslay    
Z. Ayca Altintig    
Robert D. Winsor    

Resumen

No disponible

PÁGINAS
pp. 20 - 39
MATERIAS
ADMINISTRACIÓN

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