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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Wesang?ula Salome Nang?oni, Appolonius Shitiabai Kembu
Pág. 46 - 55
AbstractKenya?s social-economic development blueprint as anchored by vision 2030 envisages growth in the public sector as the hub to its realization. The sector?s infrastructure industry is to quadruple its contribution to GDP. In line with this concern,...
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Dragan Pamucar, Nikola Kne?evic, Dragana Macura, Boban Ðorovic
Research Question: The paper explores the problem of defining the number of required employees and their skills, as well as optimizing the work time. Motivation: Motivation for this paper arises from the fact that an organizational structure of business ...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Salman Iqbal, Vladimír Bure?, Marek Zanker, Muhammad Abdullah and Beth Tootell
Purpose: This paper seeks to explore the influence of workplace spirituality on employee behavior within organizational settings. Design: Systems thinking is used to explore various interrelated concepts of workplace spirituality (WPS). This study delves...
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