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Imoleayo Abraham Awodele,Adesoji Anthony Adegboyega,Onyinye Sofolahan,Abdullahi Adamu,Kenneth John Saidu
Pág. 1070 - 1095
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Patria Laksamana
Pág. 22 - 28
This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected...
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klaus Solberg Söilen
This is volume number 10, meaning JISIB has published articles in intelligence studies for ten consecutive years. We have addressed the changes in the discipline during these years in articles and notes. I want to share with you another reflection. This ...
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Jan C. L. König
Pág. 127 - 137
Storytelling has become remarkably important in marketing and in numerous other areas in the discipline of management and organization studies. While recent studies have only focussed on details, narratological theories, unlike other popular approaches, ...
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YULHASMIDA YULHASMIDA, SYAHMARDI YACOB, TONA AURORA LUBIS
Pág. 143 - 153
In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the eff...
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