Inicio  /  JOURNAL OF MARKETING  /  Vol: 73 Núm: 4 Par: 0 (2009)  /  Artículo
ARTÍCULO
TITULO

Technology Covergence: When do Consumers Prefer Converged Products to Dedicated Products?.

Jin K. Han    
Seh Woong Chung    
Yong Seok Sohn    

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