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Inicio  /  JOURNAL OF MARKETING  /  Vol: 67 Núm: 2 Par: 0 (2003)  /  Artículo
ARTÍCULO
TITULO

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

Arnett    
D. B. German    
S. D. Hunt    
S. D.    

Resumen

No disponible

PÁGINAS
pp. 89 - 105
MATERIAS
ADMINISTRACIÓN

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