Inicio  /  JOURNAL OF MARKETING  /  Vol: 73 Núm: 1 Par: 0 (2009)  /  Artículo
ARTÍCULO
TITULO

Product Innovations, Advertising, and Stock Returns.

Shuba Srinivasan    
Koen Pauwels    
Jorge Silva-Risso    
Dominique M. Hanssens    

Resumen

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