Inicio  /  JOURNAL OF MARKETING  /  Vol: 67 Núm: 4 Par: 0 (2003)  /  Artículo
ARTÍCULO
TITULO

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Sorescu    
A. B. Chandy    
R. K. Prabhu    
J. C.    

Resumen

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Revista: Management