Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 3 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

The Social Influence of Brand Community: Evidence from European Car Clubs

Algesheimer    
Ren?    
Dholakia    
Utpal M    
Herrmann    
Andreas    

Resumen

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