Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 3 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior

Olson    
Eric M    
Slater    
Stanley F    
Hult    
G Tomas M    

Resumen

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