Inicio  /  JOURNAL OF MARKETING  /  Vol: 74 Núm: 6 Par: 0 (2010)  /  Artículo
ARTÍCULO
TITULO

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

C.Whan Park    
Deborah J. Maclnnis    
Joseph Priester    
Andreas B. Eisingerich    
Dawn Iacobucci    

Resumen

No disponible

 Artículos similares

       
 
O. Muroyiwa,R. Abratt,M. Mingione    
AbstractThe purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions tha... ver más

 
Richard Chinomona    
This study examines the influence of consumer brand experience on their brand satisfaction, brand trust and brand attachment in an African context. Five hypotheses are posited and in order to empirically test them, a sample data set of 151 was collected ... ver más

 
Lucia Malär, Harley Krohmer, Wayne D. Hoyer, & Bettina Nyffenegger