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JOURNAL OF MARKETING
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Vol: 74 Núm: 6 Par: 0 (2010)
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ARTÍCULO
TITULO
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.
C.Whan Park
Deborah J. Maclnnis
Joseph Priester
Andreas B. Eisingerich
Dawn Iacobucci
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pp. 1 - 17
NÚMERO
Volumen: 74 Número: 6 Parte: 0 (2010)
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ADMINISTRACIÓN
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Administrative Sciences
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