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Yudi Sutarso
Pág. 271 - 283
This study aims to analyze the effect of functional and economic benefit on the perceived value of payment gateway, elaborate the role of perceived value, subjective norm, and behavior control on continuance intention, and identify the moderating&nb...
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Makmur Sujarwo,Farida Indriani
Pág. 339 - 349
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ...
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Merve Öksüz
Pág. 193 - 215
Customers? actions may encourage and motivate employees to make decisions about successful service delivery which is called customer empowering behaviors (Dong, Chuang, Liao, Zhou & Campbell, 2015). This article aims to explain antecedents of custome...
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Rejoice Jealous Tobias-Mamina,Eugine Tafadzwa Maziriri
Pág. 23 - 28
compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing ...
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Angelia Ananda, Mugiono Mugiono, Ananda Sabil Hussein
Pág. 17 - 27
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