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Inicio  /  JOURNAL OF MARKETING  /  Vol: 73 Núm: 5 Par: 0 (2009)  /  Artículo
ARTÍCULO
TITULO

Effects Of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.

Michael Trusov    
Randolph E. Bucklin    
Koen Pauwels    

Resumen

No disponible

PÁGINAS
pp. 90 - 102
MATERIAS
ADMINISTRACIÓN

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