Inicio  /  JOURNAL OF MARKETING  /  Vol: 73 Núm: 5 Par: 0 (2009)  /  Artículo
ARTÍCULO
TITULO

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?

Nikolaus Franke    
Peter Keinz    
Christoph J. Steger    

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