Inicio  /  JOURNAL OF MARKETING  /  Vol: 67 Núm: 3 Par: 0 (2003)  /  Artículo
ARTÍCULO
TITULO

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use

White    
J. C. Varadarajan    
P. R. Dacin    
P. A.    

Resumen

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