Inicio  /  JOURNAL OF MARKETING  /  Vol: 69 Núm: 2 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies

Meuter    
Matthew L    
Bitner    
Mary Jo    
Ostrom    
Amy L    
Brown    
Stephen W    

Resumen

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