Inicio  /  JOURNAL OF MARKETING  /  Vol: 76 Núm: 2 Par: 0 (2012)  /  Artículo
ARTÍCULO
TITULO

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Yubo Chen    
Yong Liu    
& Jurui Zhang    

Resumen

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