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Dragana Toma?evic, Dragana Ga?evic, Marija Vranje?
Pág. 1 - 12
Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and i...
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Muhammad Fadel Diva,Atik Aprianingsih
Pág. 301 - 311
Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influ...
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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Ma. Janice J. Gumasing, Yogi Tri Prasetyo, Satria Fadil Persada, Ardvin Kester S. Ong, Michael Nayat Young, Reny Nadlifatin and Anak Agung Ngurah Perwira Redi
This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use o...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
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Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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