|
|
|
|
|
DAVID AMANI
Pág. 25 - 40
Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty. However, theoretically positive (supportive) loyalty cannot be explained exc...
ver más
|
|
|
|
|
|
|
|
|
María Cristina Otero Gómez,Wilson Giraldo Pérez
Pág. 7 - 13
This article aims to validate a measurement of the effects that brand love has on brand equity in order to verify if brand equity influences repurchase intentions from the perspective of young consumers. The contrast of hypotheses was made from a sample ...
ver más
|
|
|
|
|
|
|
|
|
Muhammad Hassan,Arslan Rafi,Syed Sibtain Kazmi
Pág. 232 - 238
The purpose of this study is to extensively identify the impact of variables that tend to make the customers into advocates. Today companies have to focus on customers more frequently and consistently than they focus on advertisements and promotions beca...
ver más
|
|
|
|