Inicio  /  JOURNAL OF MARKETING  /  Vol: 66 Núm: 4 Par: 0 (2002)  /  Artículo
ARTÍCULO
TITULO

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes

Homburg    
C - Hoyer    
WD - Fassnacht    
M    

Resumen

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