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Sushant Kaushal, Pratik Nayi, Didit Rahadian and Ho-Hsien Chen
Tea is the most widely consumed non-alcoholic beverage worldwide. In the tea sector, the high demand for tea has led to an increase in the adulteration of superior tea grades. The procedure of evaluating tea quality is difficult to assure the highest deg...
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R. Karina Gallardo,Yeon A Hong,Marcial Silva Jaimes,Johanna Flores Orozco
Pág. 1 - 10
We investigate what piece of information collected utilizing sensory evaluation tools exhibits better predictive capacity on the willingness to pay, is it information from preferences for a sensory quality attribute using hedonic scales or information on...
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Roberto Quintero Dominguez,Jose Luis Reyes-Carrillo,Lino de la Cruz-Larios,Diego Raymundo González-Eguiarte
Bee honey is a highly valued food whose international marketing is controlled by quality standards that are based on its physicochemical properties. One of them is color, which does not reflect a high or low quality, but rather the preferences of certain...
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Angie Higuchi, Jorge Dávalos
Pág. 408 - 417
This paper seeks to identify the consumer segments that constitute the market for organic products in Metropolitan Lima, Peru. The employed classification methodology, Latent Class Analysis, is implemented within a structural framework that is capable of...
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Arcadio A. Cerda, Leidy Y. García, Samuel Ortega-Farías, Álvaro M. Ubilla
Pág. 47 - 59
This study provides marketing data regarding consumer preferences and willingness to pay for organic agricultural products in Chile. The main objectives of this study were to assess consumer willingness to pay for organic apples and to determine the m...
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