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JOURNAL OF MARKETING
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JOURNAL OF MARKETING
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Vol: 66 Núm: 1 Par: 0 (2002)
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Artículo
ARTÍCULO
TITULO
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Joseph
K. Richardson
V. J.
Resumen
No disponible
PÁGINAS
pp. 94 - 107
NÚMERO
Volumen: 66 Número: 1 Parte: 0 (2002)
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