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Jorge Luis Tonetto, Adelar Fochezatto and Josep Miquel Pique
The Menor Preço Brasil application, based on a version developed in the state of Rio Grande do Sul, was launched in 2019 with the aim of expanding digital services to citizens. This application provides information on the nearest establishments and their...
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Maciej Zastempowski
Innovation is an essential driver of companies? growth and is important in securing and sustaining their competitive advantage and in the implementation of their entire strategies. In this process, a special role is played by companies? capabilities, esp...
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Gilson Adamczuk Oliveira, Gisele Taís Piovesan, Dalmarino Setti, Shoji Takechi, Kim Hua Tan and Guilherme Luz Tortorella
Facing the new challenges in production processes, companies should adopt lean and green practices in product development. In SMEs, the application of these practices is more complex. This work explores the maturity of lean?green methodologies in the pro...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Tedy Purwanto, Hartelina Hartelina, Hawignyo Hawignyo
Pág. 45 - 54
A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This ...
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