|
|
|
|
|
Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad
Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s...
ver más
|
|
|
|
|
|
|
|
|
Branka Novcic Korac, Branislav Miletic
Pág. 27 - 37
Research question: This study examines differences and similarities in internal and external perception of differential advantages of Serbia, seen through the eyes of internal (Serbian nationals) and the most important external stakeholders ? business cl...
ver más
|
|
|
|
|
|
|
|
|
Andrew T. Norman
The marketing strategy of brand alliance has received considerable attention in marketing literature. A significant factor in the study of how consumers process brand alliances is the concept of ?fit?. Specifically, it has been shown that consumers...
ver más
|
|
|
|
|
|
|
|
|
Elena M. Kiseleva,Marina L. Nekrasova,Marina A. Mayorova,Marina N. Rudenko,Vadim S. Kankhva
Pág. 95 - 103
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms ?customer loyalty? and ?brand loyalty?. They were developed at different times and within different concep...
ver más
|
|
|
|
|
|
|
|
|
Mina Bogosavljevic Jovanovic, Zoran Radojicic
Pág. 27 - 36
Initiating the process of new product development based on consumer needs and by satisfying their expectations, as required by the concept of marketing, emphasizes indubitable significance and contribution of consumer behaviour in marketing. However, ins...
ver más
|
|
|
|