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JOURNAL OF MARKETING RESEARCH
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Vol: 48 Núm: 2 Par: 0 (2011)
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Artículo
ARTÍCULO
TITULO
Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis
Yi Zhao
Ying Zhao
and Kristiaan Helsen
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No disponible
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pp. 0 - 0
NÚMERO
Volumen: 48 Número: 2 Parte: 0 (2011)
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ADMINISTRACIÓN
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